Transforming Complex B2B SaaS into Operational Clarity

Si Thu | Product Designer & UX Researcher

Product Designer with 5+ years of experience simplifying complex B2B workflows. Previously designed core booking and operations tools for the world's leading hotel commerce platform.

Si Thu - UX Product Designer

From Prompting to Partnering: Rethinking How Humans Interact With Conversational AI

What if ChatGPT could adapt to you?
My latest study explores personalisation and co-creation in LLM interfaces featuring user insights and a prototype that reduces cognitive load and builds trust. Now live on arXiv.

Featured Work

Reimagining the Front-Desk Calendar for 56,000+ Hoteliers

Overhauled a rigid booking grid into a customizable daily operational hub.

(Password-protected case study)

Scaling a Sports Coaching Marketplace for Growth

Re-architected client-coach booking flows and a design system, boosting user acquisition by 20% and cutting task time by 25%.

Consolidating Internal HR Operations into One Accessible Platform

Unified fragmented HR workflows into an accessible in-house platform, eliminating third-party tools to save up to $5,000 annually.

Testimonials

Contact

For work-related inquiries, or to grab a coffee or ginger chai, do email me. ☕ / 🍵

Email
sithuomst.st@gmail.com