Hi there, I'm Si Thu!

I'm a UX/UI and product designer who’s passionate about making the digital world a bit more delightful—one pixel at a time. Since 2019, I’ve worked with startups and global software agencies, creating design solutions that don’t just look good but also drive tangible business results. From leading a redesign that increased user satisfaction by 50% to aligning product strategies with business targets, I’ve helped companies improve user acquisition and boost revenue.

With a Master’s in Interaction Design from the University of Technology Sydney and experience in building everything from HRMS systems to mobile apps, I love blending creativity with analytical thinking. My research into Large Language Models (LLMs) challenged me to rethink AI-involved experiences, and I bring that same innovative mindset to every project.

Whether I’m conducting usability tests, designing cross-platform interfaces, or collaborating with stakeholders, I focus on making sure every design balances user needs with business goals. If you’re looking for a designer who can seamlessly connect both, let's create something amazing together!