Transforming Complex Products into Clarity
Si Thu | UX/UI & Product Designer
Sydney-based UX/UI & Product Designer, end-to-end, with experience in startups, scale-ups, agencies and Gen AI: LLMs. Background in data analytics and research on UX improvements for Gen AI applications using Large Language Models (LLMs).
Featured Work
Skillry: Redesigning a Sports Startup for Growth and Efficiency
Redesigned to boost user acquisition by 20% and streamline client-coach interactions, reducing task completion time by 25%. Created a scalable styling guide that enhanced UI consistency by 50% and accelerated team onboarding.
End-to-end product design for a startup focused on user growth and retention.
DSS HR: Streamlining Processes with an Accessible In-House Solution
In-house HRMS that saved $3,000 – $5,000 annually by eliminating third-party tools. Led research, prototyping, and design refinement, ensuring accessibility and consistency to enhance internal workflows and usability.
End-to-end product design for a SaaS solution aimed at cost efficiency.
Master’s Research: Enhancing the UX of Generative AI Applications (LLMs)
Developed UX solutions for Large Language Models (LLMs) focused on personalization and collaborative interactions that reduced prompt friction, iterative corrections, and improved transparency.
Academic master's research on enhancing LLM personalization and human-AI collaboration.
LSMS: Streamlining Operations with Cross-Platform Design
Developed the Livestock Management System (LSMS) with an Android app for field officers and a web dashboard for super admins, boosting operational efficiency by 30% and cutting administrative costs by 20%.
End-to-end cross-platform design for a SaaS solution centralizing farm management nationwide.
Testimonials
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![Liam McEvoy]()
"Si Thu was a fantastic UX/Product Designer at Skillry. As his manager, I was impressed by his high-quality work, clear reasoning, and infectious passion. He consistently exceeded expectations, and I highly recommend him."
Liam McEvoy | CEO & Co-Founder of Skillry
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![James Kim]()
"Si Thu is an amazing talents and a true joy to work with!""
James Kim | CEO of DSS
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![Aaron Nieder]()
"Si Thu is a skilled designer who delivers high-quality work with impressive speed. His proactive approach, valuable ideas, and data-driven mindset make him a great asset to any team."
Aaron Nieder | SAP Transformation Architect
Contact
For work-related inquiries, or to grab a coffee or ginger chai, do email me. ☕ / 🍵
Email
sithuomst.st@gmail.com
Phone
(+61) 422 656 686